Apple Case study (Strategic brand Management assignment) Essay

Apple Case study (Strategic brand Management assignment) - Essay ExampleAt a garage in Los Altos, California, this team came up with a computer circuit board which they come upond Apple. Several months posterior they had come up with around 200 units, over and above bringing on board other partner A.C Markkula Jr. who played a big role towards creating a center of attention in the market as the experienced businessman in the team. Job succeeded in bringing user comradely computer into the market, and Apple II was released in April 1978. It made Apple an industry leader with sales shooter up to 100,000 by the end of 1980. In December the same year, it was launched as a successful IPO.D OGrady, 2009 argues that, Apple has a long history of competitive advantages, since its launch in 1980. Its desktop market was compulsive due to its superior software like Adobe PageMaker and peripherals like laser printers. Moreover, it has thrived in the education area by seizing more(prenomi nal) than half the market, over and above, being one of the most profitable PC social club globally.It was in a position to give its customers a complete desktop solution that include hardware, soft ware and peripherals that allowed them to work with the computer in an easier way as plugging and playing. It stood up in the market for having designed products from scratch and the use of unique chips, disk drives and monitors. Additionally, loyal customers for the Macintosh gave permission to the Apple company to sell its products at a best price. Consequently, it paid up for more research to be done, where more invention emerged in respect to the market demand.It is evident that Apple had the first usable personal figure devices. It was brought in by IBM in 1980, and by early 1990 a new standard by the name Wintel dominated the industry. Several manufactures such as Dell Computers built PCs around standard building engorge from Microsoft and Intel. Growth was driven by lower price s and expanding