Marketing plan for COCA COLA Essay Example | Topics and Well Written Essays - 4000 words

Marketing figure for coca COLA - Essay Example5). From the economic perspective, marketers create utility or benefit in forms of time, ownership, bespeak etc (Boone and Kurtz, 2009, p. 5) that produce the want satisfying power for the ultimate users of the products or services in the market. The contemporary market environment is highly complex and dynamic due to the influence of technology, competition, and globalization and so on and therefrom no marketer would be able to succeed in its market landscape unless it plans better for the future. In order to identify marketing potential and threats for a particular product or service, the marketer has to foreknow how different marketing variables can impact its business. Marketing plans in recent years have attracted wider watchfulness of business organizations, because these are found to have helped marketers establish a stronger competitive stance and maintain spacious term profitability through sustainable competitive good. This paper presents a detailed marketing plan for Coca-Cola Company, comprising of major marketing analyses and environmental scan of the federation. This paper gives relevant description of marketing objectives and marketing strategies of Coca-Cola, and presents tog out analysis to analyze both internal and external environments of the company. Introduction Coca-Cola means much more to sight than merely something to drink. It has emerged as an American icon with rich tradition and cultural impact among people ecumenical (Armstrong & Kotler, 2005, p. 8). A company that started in 1883 has long been triumphfully keeping its brand relevant for more than nose candy years and one among Fortune 500. Coca-Cola has dominated arena market for soft drinks and the extent of its brand success can be recognized from the fact that it is recommended instead of normal water in many countries (Johansson, 2009, p. 64). This opus presents a marketing plan for Coca-Cola. Planning is an extreme ly significant element to successfully implementing and performing a marketing activity. The main objective of marketing is to sell products or services to the potential customers and therefore a marketing plan should virtually be a strategy to help the marketer gain an advantage over other providers of the similar goods or services in the market (Carpenter and Sanders, 2009, p. 10). Coca-Cola Company Overview The Coca-Cola Company is worlds largest beverage company that manufactures, distributes and markets non-alcoholic beverage concentrates and syrups. The company licenses and markets more than 500 non-alcoholic beverage brands, mainly sparkle beverages with variety of beverage products such as waters, enhanced waters, juices, juice drinks, ready-to-drink tea and coffee, sport drinks etc (Datamonitor, 2011, Annual Report, 2011). The company owns most famous four brands in beverage, Coca Cola, Diet Coke, Fanta and Sprite. The Coca-Cola Com